The Activist Company

Patagonia values reflect those of a business started by a band of climbers and surfers, and the minimalist style they promoted. The approach we take towards product design demonstrates a bias for simplicity and utility.

We believe the environmental crisis has reached a critical tipping point. Without commitments to reduce greenhouse gas emissions, defend clean water and air, and divest from dirty technologies, humankind as a whole will destroy our planet’s ability to repair itself. At Patagonia, the protection and preservation of the environment isn’t what they do after hours. It’s the reason they’re in business and every day’s work. They donate their time, services and at least 1% of our sales to hundreds of grassroots environmental groups all over the world who work to help reverse the tide.

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Fayettechill was created as an exhale to the daily grind, a refreshed and re-envisioned outdoor culture that is open to all who are moved and motivated by nature. We gain inspiration by wandering throughout the natural spaces of the United states on roads familiar, foreign, and shared. With this inspiration, we create seasonal collections of outdoor apparel that compliment the lifestyle we aim to create. Our goal is simple – build something that we are proud of at the end of each day. Something that leaves you, having experienced it, more relaxed, clear of mind, and aware of what inspires you to make the most out of life.


T-Shirts are evolving into statements, this is what I do, where I do it, and who I am. Graphic artists are changing the complexity of the art on them. You may see anything from vendor logos, clever lines of copy, artists renderings of scenes, or maybe even some of all of them.

We are proud to be able to offer casual T-Shirts from some great vendors.

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We see it when we believe it. Each one of us has a choice: to focus our energy on obstacles or opportunities. To fixate on our problems, or focus on solutions. We can harp on what’s wrong with the world (see most news media), or we can cultivate what’s right with the world. What we focus on grows.

That’s why the Life is Good community shares one simple, unifying mission: to spread the power of optimism.




Meridian Line

They’re Not a Brand
What do we mean? Of course they’re a brand. They have a label, and a logo, and a store. Well, their founder Jeremy Collins prefers to think of them as a story, or a conversation. He has been telling stories for the last two decades while travelling the world having adventures, making art, getting lost, and occasionally found. Now Jeremy’s stories are being told through Meridian Line™, the not-a-brand-brand.

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True Grit

From its inception, the design philosophy behind the True Grit and dylan brands is to blend sumptuous fabrics and everyday style to deliver that worn-in feeling of your favorite pair of jeans.


Here are some more brands that you will find in our shop



Mountain Hardwear


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